Belgrade, June 19, 2020 – The Moja Kravica brand was once again chosen as the most favorite brand in Serbia, in the category of milk and dairy products. This brand has been without competition in the category of all dairy products for 10 years in a row, since the establishment of the "My Choice" award, while the company Imlek is a multiple winner in the category of the most popular producer in the country. The "My Choice" award is unique because it is the only award given solely based on consumer votes, thus proving that Moja Kravica was and remains a favorite family brand and a symbol of quality without compromise, which has been an integral part of every home for decades and a safe choice for children and the whole family. Besides, Imlek, due to its long tradition and top quality, has enjoyed the trust of consumers for more than six decades.
"Recognition "My Choice" for us is a great incentive and confirmation that we are doing the right thing, bearing in mind that this recognition has been awarded for many years exclusively based on consumer votes, whose opinion is most important to us. We are extremely honored that they are the ones who once again recognized our work and awarded these significant recognitions to the company Imlek and the brand Moja Kravica. We will strive for Moja Kravica to remain a symbol of health, joy, and tradition in the future, which is why we have gained the trust of consumers", said Marija Malović, regional manager of corporate affairs and communications at Imlek.