Novi Pazar, July 4, 2019 – The company Imlek continues its socially responsible action, so in addition to Sombor, Nis, Novi Sad, and Belgrade, Novi Pazar is now richer for two self-service bicycle services. Novi Pazar residents will be able to check the correctness of their bicycles at two locations in the city, eliminate possible breakdowns and inflate tires, in the center of Novi Pazar, in front of the city administration and at the recreation center in front of the Pendik sports and fair hall.
As before, the action carried out by the Balance + brand, which is in line with the values it nurtures, aims to encourage the residents of Novi Pazar to engage in physical activity, followed by a balanced and varied diet.
"The city of Novi Pazar, as one of the cities with the youngest population in Europe, has great potential for the development of cycling and ecological modes of transport. The donation of the company Imlek in the form of two bicycle service stations is in line with the activities we are planning regarding the project of building a bicycle path within the reconstruction of the quay of the river Raška. I would like to express my gratitude, but also on behalf of the city, to Imlek for this donation, and I hope that we will continue to cooperate on future projects that are for the benefit of all of us", said the mayor of Novi Pazar, Nihat Biševac.
"We are pleased to continue this great socially responsible activity in Novi Pazar, which we have recognized as a city with exceptional potential for the development of cycling. We believe that in this way we additionally motivate the people of Novi Pazar who are engaged in physical activity and lead a healthy life. The fast pace of life and stress have a bad effect on the quality of health and disturb the balance, which is important for establishing a balance in diet and life, so Balance + yogurt is a perfect choice", said Jovan Bugarcic, marketing director of Imlek.