Company IMLEK, besides numerous innovations and investments on the field of research, production technology, takes great care about contributing to better and higher quality of the modern way of life of the inhabitants of Serbia. Other than the market value, it is significantly involved in the matters of society and improving collective consciousness and it multiply and systematically invests into socially beneficial actions, one of which is cooperation with the worldwide humanitarian organization Unicef.

It is interesting that cooperation of Unicef and Imlek dates from 1957, when Unicef assigned Imlek pasteurization and bottling line with the capacity of 30.000 liters of milk a day. At the beginning of 2007, UNICEF’s poster with the picture of a boy drinking IMLEK’s milk was distributed into 60 countries for promotion of the millenium goals and celebration of the sixtieth anniversary of UNICEF. That was also an interesting encouragement  to continue a non-commercial cooperation between IMLEK and UNICEF, and the information that over 54 % of children in schools throughout Serbia are subject to violence was enough for Imlek to get involved in this action.

In the course of last year, out of each chocolate milk labelled „School without violence“ ( in total 1 000 000 items of chocolate milk of 1L and 0,5L) 2 dinars were donated to UNICEF for the onset action „School without violence“.

IMLEK’s products Moja kravica, Viva, Jogood, Balans, Fit, chocolate milk are favorites, recognized by the consumers as quality, healthy and tasty products, and this way, through socially responsible projects, the Company expresses part of the gratitude for the trust the consumers have been placing into it for years.

Consistent to its tradition to initiate and aid various humanitarian activities, IMLEK mostly chooses activities which will provide a safe environment and healthier growing up to the youngest.  

Besides the efforts for School without violence, individual scholarships for pupils and students, monthly delivery of 5000 packages ( products and presents) was made for all the mothers in maternity hospitals in Serbia during the past 2 years.

Imlek is regularly giving donations to the center for youth integration, the so-called Inn, and for many years,it has been providing aid for various refugee camps, health institutions and other social care institutions such as the institution for the children with special needs.
When it comes to sports, Imlek has helped in the organization of various manifestations, such as Milano Junior camp, Mini Maxi –children’s football league, sports day to help fight breast cancer etc.

Imlek did not fail to contribute even to the development of Serbian cinematography, by supporting the production of films The Trap, We Are Not Angels, and Charleston For Ognjenka.

A humanitarian tennis tournament named „Imlek trofej Beograda (Imlek trophy Belgrade) “has recently been organized. In the course of the tournament, the celebrities of good heart were competing in tennis and enabled a donation to the children’s hospital in Tirsova street by buying those children’s drawings.

During 2008 the project of realizing children’s performances of amusing, educational and humanitarian character in the kindergardens throughout Serbia was set in motion. With puppets and an adequate acting crew Imlek organized over 450 children’s performances with free-of-charge tickets.

Running a business responsibly implies producing safe, healthy and quality products which are delivered to the consumers on daily basis, but also engagement on projects of humanitarian character which, among other things, involves education on parenting which IMLEK supports by giving aid to Unicef for the realization of parents’ guidebook(guidebook to parenting) „Clever books for mums and dads“.